Opened the med spa market for TouchMD
Spearheaded the company's entry into med spas and brought on the vendor and consultant partners that powered the expansion.
Timeline
Fourteen years, one industry, three chapters.
From the mail room at TouchMD to leading sales at Terri Ross Consulting — the companies, the milestones and the ideas behind the work.
- Mar 2026 — PresentCurrent
Terri Ross Consulting
Vice President of Sales
Los Angeles, CA
Leading sales strategy and execution for the premier sales-training and business-systems firm serving med spas and aesthetic practices — helping more practices improve conversion and drive revenue growth.
- Jan 2024 — Mar 2026
Nextech
Director of Sales, Med Spa · Podcast Co-host
Remote
Led Nextech's Med Spa sales initiative after the TouchMD acquisition, and co-created and co-hosted the Aesthetically Speaking podcast — a voice for the operators, founders and clinicians shaping aesthetics.
- Jan 2024Launched Aesthetically Speaking, presented by Nextech, with VP of Aesthetics Robin Ntoh. Source ↗
- 2024 – 25Taught four AmSpa Learning Center sessions on photography, digital menus and membership growth. Source ↗
- Oct 2024Recorded live at the ASPS Annual Meeting in San Diego — from a booth that housed the podcast, TouchMD and Nextech. Source ↗
- Oct 2025Back on the ASPS floor in New Orleans, unpacking how AI is changing sales, admin and retention in aesthetics. Source ↗
- 2012 — 2024
TouchMD
Partner · President of Sales & Marketing
Visual consultation, marketing & imaging software
Joined in 2012 and worked in nearly every department — from the mail room to Partner and President of Sales & Marketing — growing TouchMD into the visual consultation and imaging platform for plastic surgery, med spa, dermatology and ophthalmology practices.
- 2012Joined TouchMD, starting in the mail room and working across the company.
- 2017Spearheaded TouchMD's entry into the med spa market and built its vendor and consultant partnerships. Source ↗
- Nov 2020Presented TouchMD's 10-year story and unveiled “TouchMD Blast”, direct-to-patient marketing through the myTouchMD app. Source ↗
- Oct 2022Nextech acquired TouchMD, bringing the platform into one end-to-end patient journey. Source ↗
- 2023Hosted TouchMD's livestreamed product release parties and co-hosted its TouchMD University series. Source ↗
Achievements
The track record, with receipts.
Drawn from podcast transcripts, company announcements and press. Every card links to its source.
Grew into the leadership seat
Worked in just about every department before becoming a Partner and President of Sales & Marketing at TouchMD.
Former co-host of Aesthetically Speaking
Helped launch the show in 2024 and was a co-host for 2 years.
Broadcast live from the industry's biggest meetings
Recorded on location at ASPS (San Diego and New Orleans), AAD, The Medical Spa Show in Las Vegas and The Aesthetic MEET in Austin. At ASPS 2024, the team ran three booths: the podcast, TouchMD and Nextech.
Early AI adopter in sales leadership
Among the first to use ChatGPT when it launched, then built an AI agent for his sales team to research and understand the practices they sell to.
Launched TouchMD Blast
Introduced app-based direct-to-patient marketing. Early data Tyler shared at launch: one Blast to 100 patients generated about $7,500 in practice revenue.
Educator and in-demand guest
Four AmSpa Learning Center sessions, plus guest spots on seven industry podcasts covering photography, consults, memberships and technology.
Recruited by Terri Ross Consulting
“Tyler understands the full picture, from generating demand to converting it into measurable revenue.” — Terri Ross, Founder & CEO
In his own words
Ideas straight from the transcripts.
Lines from Aesthetically Speaking episodes, linked to the exact moment on YouTube.
“…aesthetics is election proof, and the future is bright in aesthetics regardless of who won or who lost.”
“I want AI and aesthetics to be more like Google Maps and then we can kind of pick and choose and reroute based on what we need. I don't want it to drive the car.”
“We're almost becoming more of the producer producing the act, the play, more so than being on stage, if you will.”
“With the rise in competition comes the need for greater differentiation.”
“…you flip the script of selling to educating and when you're educating, you're empowering.”